Marta has obtained skills and talent in honing the success of Zara through the years, and has bypassed her older siblings in terms of skills. With Marta’s guidance, Zara was able to sell more than 450 million items per year of womenswear alone. With this strategy, international high-street competitors like Topshop, Aritzia and H&M struggle to compete with their breadth of product and depth of reach. One strategy that Marta applied is the keep inventory low and design timelines short which is deemed effective. Marta was able to develop an effective supply chain for Zara which is set in motion by the fashion brand’s reaction to the desires of the customers. They also have another distribution center in the Netherlands and about two thousand vendors and suppliers across Turkey, India, Morocco and China. With Marta’s guidance, the fashion brand has famously well-honed system for their apparel manufacturing that includes nine factories and nine distribution centers just in Spain alone. Marta believes that technology and fashion, between art and functionality should be intertwined so that people will be delighted to buy their clothing line. One thing that made Zara successful is by building bridges between high fashion and high street. Marta, just like her father, prefers to sit on the normal office of the company together with other employees. She believes that the stores are the heart of the company and is very thankful for the sales associate experience as she was able to understand the brand better. However, along the way, she kind of develops addiction to the London’s King’s Road store which made her never want to leave the place. ![]() She started working at Zara right after she earning her degree and she describes her first week as a real tough ordeal as she thought she will not be able to survive. She has been working at the company for about a decade and a half now. Using her skills and the principles she learned in school, she was able to be promoted in higher positions through the years including a position as a sales merchandising and branding at the parent company of Zara, Inditex. ![]() After she graduated from the European business school at University of London in 2007, she was hired as a sales assistant to one of her father’s business. Marta Ortega Pérez’s career started as a sales assistant at the Zara store located in London.
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